Executive Leadership

Frederick L. Assini – President, CEO

Franklin First Financial was founded by Fred Assini in June of 1993.  He is the President and Chief Executive Officer and remains the sole shareholder of the company. A native New Yorker, Fred was born in April of 1966.  He attended St. John’s University where he studied and developed a passion for Finance.  He started his career as a sales manager for a home remodeling company in Bronx, NY and quickly worked his way up to becoming a partner in the company.  Fred’s primary areas of focus at the company were supervising sales, finance and investor relations.  It was while working there that Fred’s vision for Franklin First Financial was born.

Fred originally formed Franklin First Financial to provide financing for his customers’ home improvement projects.  From there, his concept was expanded.  Through years of hard work, meticulous strategy and fierce determination on the part of Fred and his staff, today, Franklin First Financial is recognized as one of the fastest growing and best managed residential mortgage banks in the nation.

Fred is regarded as a visionary by his peers and staff alike.  The extraordinary growth and success of Franklin First Financial is largely attributable to Fred’s founding philosophy which is based on three core principles:

  • Delivering outstanding customer service.
  • Taking a leadership role in the industry.
  • Exhibiting integrity and excellence in financial management and in all endeavors.

With licensing in 40 states, 3 active divisions, over 260 employees, a very diverse product line, and Fred’s steadfast leadership, Franklin First Financial is well positioned to continue growing while staying at the forefront of the mortgage industry.

Doug Sanderson – Chief Financial Officer

Doug is a seasoned Finance Executive bringing over 25 years of experience in Senior Financial roles. He has consistently implemented a full range of Finance, Accounting, Planning and analysis solutions with a strong operational and internal controls focus.

Doug has proven expertise developing impactful business plans that have been linked to strategic goals and evaluating performance against those plans . He has delivered business-driven solutions within challenging growth , Private Equity backed and turnaround environments for domestic and international organizations. Most recently, Doug was CFO at Strategic Funding Source , a leading provider in the Merchant Cash Advance space and his background also includes experience garnered at American Home Mortgage, Accenture, Ernst and Young, Deutsche Bank, Mellon Bank and The Capital Markets Company.

Rui Madalena – Vice President of Secondary Marketing

Rui Madalena, Vice President of Secondary Marketing, has been with Franklin First Financial since 2007.  He has a total of 16 years experience in the mortgage industry with a focus in Secondary Marketing/Capital Markets.  His expertise in Secondary Marketing includes managing investor relationships, pricing, risk analytics and trading.  He has worked with government, agency and privately held investors using several sources of risk management strategies.  His invaluable experience in applying the company’s competitive pricing strategy, minimizing risk exposure, and maximizing trade execution have proven to be a key cog in Franklin First Financials success.


Ellen Petruzzelli-Davis – Vice President Operations

Ellen joined Franklin First Financial in August of 2010 as Director of Operations.  She offers over 20 years of banking operations experience having held various management, directorship and EVP positions prior to joining Franklin First Financial.  Her primary areas of focus are Federal and State Compliance, underwriting guidelines, policies and procedures, quality control, investor relations and administering pilot programs like our newest, e-closings.

Andy Dauro – Director of Operations

Andy started his career at Franklin First Financial as a loan officer in 1997.  Licensed in 37 states, he brings a wealth of knowledge and experience to his position.  Having been both a loan officer and a branch manager, he understands  the importance of an Operations Department that is focused on quick, efficient customer service.  Andy’s specialties are forward and reverse mortgages, credit policy, product strategy, mortgage underwriting, credit analysis, fraud detection and prevention.  Andy is a graduate of New York University with two BS degrees in Finance and International Business.

Joann Medeiros – Director of Operations

Joann Medeiros joined Franklin First Financial in April of 2017 as Director of Operations.  She has been in the mortgage industry in various roles and capacities for nearly 25 years.  Joann has held various executive positions such as Vice President of Capital Markets, Vice President of Underwriting and Vice President of Corporate Sales.  Her experience in these roles has given her keen insight into the gap that often exists between operations and sales, many times at the customer’s expense.    Joann’s focus at Franklin First Financial is to provide operational and sales support on both the local and national level to improve the experiences of both our clients and staff.

Copyright 2017 Franklin First Financial Ltd. All Rights Reserved.

Franklin First Financial Ltd. (NMLS# 1630)
538 Broadhollow Road, Suite 401, Melville, NY  11747
Direct:  (631) 847-8700
Toll Free:  (888) 933-8639
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FRANKLIN FIRST FINANCIAL, LTD. 538 BROADHOLLOW RD, STE. 401 MELVILLE, NY 11747 IS A LICENSED MORTGAGE BANKER-NYS DEPT OF FINANCIAL SERVICES. LICENSE #107407 NMLS #1630, HUD APPROVED TITLE II NON-SUPERVISED LENDER #17895-0000-0. FRANKLIN FIRST FINANCIAL IS NOT ACTING ON BEHALF OF OR AT THE DIRECTION OF HUD/FHA OR THE FEDERAL GOVERNMENT. ALL LOANS ARE SUBJECT TO CREDIT & APPRAISAL APPROVAL. PROGRAMS, RATES, TERMS, AND CONDITIONS ARE SUBJECT TO CHANGE WITHOUT NOTICE.OTHER RESTRICTIONS MAY APPLY. THIS IS NOT A COMMITMENT TO LEND. COPYRIGHT FRANKLIN FIRST FINANCIAL, LTD. ALL RIGHTS RESERVED.

 

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