Franklin First Financial was founded by Fred Assini in June of 1993. He is the President and Chief Executive Officer and remains the sole shareholder of the company. A native New Yorker, Fred was born in April of 1966. He attended St. John’s University where he studied and developed a passion for Finance. He started his career as a sales manager for a home remodeling company in Bronx, NY and quickly worked his way up to becoming a partner in the company. Fred’s primary areas of focus at the company were supervising sales, finance and investor relations. It was while working there that Fred’s vision for Franklin First Financial was born.
Fred originally formed Franklin First Financial to provide financing for his customers’ home improvement projects. From there, his concept was expanded. Through years of hard work, meticulous strategy and fierce determination on the part of Fred and his staff, today, Franklin First Financial is recognized as one of the fastest growing and best managed residential mortgage banks in the nation.
Fred is regarded as a visionary by his peers and staff alike. The extraordinary growth and success of Franklin First Financial is largely attributable to Fred’s founding philosophy which is based on three core principles:
- Delivering outstanding customer service.
- Taking a leadership role in the industry.
- Exhibiting integrity and excellence in financial management and in all endeavors.
With licensing in 40 states, 3 active divisions, over 260 employees, a very diverse product line, and Fred’s steadfast leadership, Franklin First Financial is well positioned to continue growing while staying at the forefront of the mortgage industry.